If you are an innovative software company with trend-setting solutions and you like to enter the German speaking market you just found the right business partner to do so!


Trust is the base for a good relationship between two parties. Having this in mind you work as a team on common goals.

Forward Thinking

Our mission is to bring (your) technology to the German speaking market (D-A-CH). With forward thinking we establish your brand and technology in the biggest market in Europe.


We are experienced in bringing new businesses into D-A-CH. We know the market and do have local knowledge which others cannot have. Find out below what we achieved already.

We will do it for you

You don’t have to set up your own organization to enter the D-A-CH market. We do it for you in the way you like to set it up (e.g. with Apunto SC representing your service or with an own legal entity)

It’s all about trust and the human:

Herbert Frick

Herbert Frick

Managing Director

The founder and managing director of Apunto SC GmbH Herbert Frick, a computer scientist and shipping economist, has more than 25 years of experience in commercialization of consultation-intensive software solutions.

Professional experience (selection):

1989-2008 build-up of a software company for the shipping business from zero to a global player with about 150 customers on all five continents, IPO and public listing of this company in 2001

Skill profile: sales and marketing, establishing of local and global sales organizations, corporate management, software engineering


Business Development, Sales & Marketing activities can also be carried out by Mr. Frick as an external employee. Please contact us if such a position can not be adequately filled internally.

Dirk Hitz

Dirk Hitz

Managing Director

The other managing director is Dirk Hitz, computer scientist for business administration, with about 20 years of expericence in managing international IT projects and project portfolios. He joint the company in 2010.

Professional experience (selection):

1998-2006 Senior project manager at Unilever
2006-2010 Programme manager at Accenture

Skill profile: programme and project management, SCRUM, client service, marketing, software technology


Are you looking for additional project management support in your company? Mr. Hitz will be pleased to assist you and your company temporarily or permanently as an external employee.

Since 2010 we established successfully the business for

That’s what our principals say:

“I thank Apunto SC for successfully building a very good reputation of our brand in the German, Austrian and Swiss QlikView community and for the creation of a network of 20 qualified resellers within two years time.”

Luca Marasi, Co-Founder of KT Labs Limited

“Apunto SC have unparalleled experience in the German speaking markets and their enthusiasm for business really gets things moving to drive sales efficiently and professionally”

Ian Oxbury, Founder of OMR Globus

“We have been working together with Apunto SC since the end of 2010 to open up the German-speaking market for us. Many successful projects were generated and we are looking forward to many more years of excellent cooperation with this enthusiastic sales and marketing oriented company.”

Michael Bas, Managing Director of &ranj

“From marketing to customer service to their experiences in SaaS sales. It’s really impossible to partner with anyone other than Apunto SC. Our European market success has been driven by the passion of the Apunto SC team for great selling.”

Dexter Chew, Director of Marketing Q One Tech

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